Soluna is a trendy downtown Toronto restaurant and supper club, known for its vibrant atmosphere, delectable cuisine, unique shows and unforgettable music. Positioned as a unique destination for those seeking an extraordinary dining and entertainment experience, Soluna needed a strong digital presence to stand out in Toronto’s competitive hospitality market.
Our Goal
To establish Soluna as a must-visit destination in Toronto, increasing reservations, private events and growing brand awareness through a cohesive digital marketing strategy.
Website Design
- 20% Faster Load Times improving user experience and retention.
- 20% Increase in Reservations in the first two months post-launch.
- 80% increase in private event booking in the first six months post-launch.
On-Page and Off-Page SEO
To enhance Soluna’s search engine visibility, we optimized the website for relevant keywords and implemented a robust backlink strategy. Key results included:
- 40% Growth in Organic Traffic within three months.
- Soluna ranking on the first page of Google for “supper club toronto” and similar keywords.
Google Ads
We designed highly targeted Google Ads campaigns focused on driving reservations and promoting seasonal events. Campaign highlights:
- 4.5x Return on Ad Spend (ROAS).
- 30% Increase in Click-Through Rate (CTR) compared to previous campaigns.
Newsletter
Campaigns
We implemented a monthly email marketing strategy to keep customers engaged and informed about upcoming events, special menu offerings, and exclusive deals. Success metrics:
- 35%+ Open Rate, outperforming industry standards.
Menu Updates on Website
We regularly updated Soluna’s online menu to reflect seasonal changes, ensuring customers always had access to the latest offerings. This helped:
- Maintain a consistent 90% mobile usability score, critical for on-the-go users.
Monthly Blog Posts
We produced engaging, SEO-optimized blog content to attract foodies and nightlife enthusiasts. Popular articles like “Top 5 Reasons to Visit Soluna” drove additional organic traffic and helped:
- Active 25% Engagement Growth, on social media, with blog shares contributing to brand exposure.
SHOWCASING SOLUNA ARTISTS
A database of Soluna’s local residents and international artists were put together, starting from a randomized carousel in the home page, to a detailed “Soluna Sound Collective” page that lists all artists alphabetically. Further, each artist has their own bio page with images/videos and social links.
WEEKLY FLYERS & UPCOMING EVENTS
Weekly updates of Soluna events flyers, while also updating upcoming events along with link to purchase tickets
OTHER CASE STUDIES
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