Search Engine Optimization

In today's digital age, near the top of every buying journey is a search engine query. If potential customers can't find your business online, they can't do business with you. That's where Vira Marketing's SEO expertise comes in. We go beyond basic tactics to implement a comprehensive SEO strategy that improves your website's visibility in search results, driving qualified traffic and leads to your business.

Here's a breakdown of the key elements we focus on to optimize your website for search engines:


Knowledge & Experience

Our team stays up-to-date on the latest SEO best practices and algorithm changes. We leverage this knowledge to craft a strategy that works for your specific industry and target audience.

Web Page Optimizations

Matching NAP with Google Business:

We ensure your Name, Address, and Phone Number (NAP) information across your website exactly matches your Google Business Profile listing for optimal local SEO.

Homepage Content:

Your homepage content serves as a vital introduction to your business. We'll optimize it with relevant keywords and engaging information that sets the tone for your brand and compels users to explore further.

Rich Formatted Content:

Vira Marketing incorporates rich media like images, videos, and infographics to enhance user engagement and improve search engine ranking.

Matching Keyword Phrases:

We conduct thorough keyword research to identify relevant search terms your target audience uses and strategically integrate them throughout your website content. Review Markup:

We implement schema markup to provide search engines with richer information about your business, potentially leading to richer search results and increased click-through rates.

Image Optimization:

Images can significantly impact website loading speed. We optimize image file sizes and alt tags to improve user experience and search engine ranking.

Website Speed:

A fast-loading website is crucial for both user experience and SEO. We ensure your website is optimized for speed through various technical measures.

Mobile Optimization:

With the majority of web traffic coming from mobile devices, a mobile-friendly website is essential. We ensure your website delivers a seamless user experience across all devices.

Contact Information:

Making it easy for potential customers to find your contact information is vital. We ensure your contact details are prominently displayed and easily accessible on all website pages.

Google Business Page

Single Listing:

We recommend maintaining a single, accurate Google Business Profile listing to avoid confusing search engines and potential customers.

Avoid Penalties:

We help you steer clear of practices that can lead to Google Business Profile penalties, ensuring your listing remains active and visible.

Email Address:

A valid and active email address is crucial for managing your Google Business Profile listing and receiving updates.

Matching Address:

A consistent and accurate address across your website and Google Business Profile listing is essential for local SEO.

Business Category:

Choosing the most relevant business category for your listing helps search engines understand your offerings and improve local search results.


If your business has multiple locations, we can help you create and manage individual Google Business Profile listings for each location.


Craft a compelling introduction within your Google Business Profile listing that highlights your unique selling points and captures potential customer interest.


High-quality photos showcasing your business, team, and products/services are vital for attracting attention in search results.

Regular Posting:

Maintaining an active Google Business Profile listing with regular posts about your business updates, promotions, and events can enhance local SEO and user engagement.

Trusted Photographer:

Consider partnering with a professional photographer to capture high-quality images that effectively showcase your business.


Citations are mentions of your business name, address, and phone number (NAP) across various online directories and websites. Vira Marketing can help you identify and claim listings on relevant directory websites to strengthen your local SEO presence.

Check Listings:

We'll conduct a thorough audit of your existing online citations to identify inaccuracies or inconsistencies that can harm your SEO.

Citation Aggregators:

We'll submit your business information to high-quality citation aggregators that distribute your NAP details to a wider network of online directories.

Top 50 Citation Sources

  1. Facebook
  2. Google My Business
  3. Apple Maps
  4. Bing Places
  5. Yelp
  6. Yellow Pages Canada
  7. TripAdvisor
  8. BBB (Better Business Bureau)
  9. MapQuest
  10. HERE Maps
  11. Manta
  12. TomTom
  13. Foursquare
  15. Nextdoor
  16. Canadian Business Directory
  17. Cylex-Canada
  18. PathLegal
  20. Cdn Pages
  21. OpenDi
  22. My Sheriff
  23. 411 Canada
  24. Cdn Companies
  25. Canada Pages
  26. Dentist Find
  27. Canadian Institute of Business Development
  29. Express Business Directory
  30. Chamber of Commerce (by location)
  31. Houzz
  32. HomeStars
  33. – Listings
  34. BlogTO
  35. DTA (Downtown Toronto Association)
  36. BizPaedia
  37. Mechopedia
  38. LocalEze
  40. Local Listing Plus
  41. Local SEO Guide
  42. Free Business Directory
  44. Canadian Web Directory
  45. EH Canada Business Directory
  47. Canadian Business Network
  48. Biztionary

By implementing these SEO strategies, Vira Marketing can help your website climb the search engine rankings ladder, putting your business in front of more qualified leads and driving significant growth.

Ready to unlock the power of SEO and take your online presence to the next level?

Contact Vira Marketing today for a free consultation and discuss how our SEO expertise can benefit your business.

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