Vira Marketing Blog
How Retargeting Ads Can Boost Your Campaigns and Increase Sales
Overview Retargeting ads boost campaigns by serving personalized advertisements to users who have previously visited your website but did not convert. By staying top-of-mind during
How to Build an Email List from Scratch and Grow Your Subscribers Organically
Overview To build an email list from scratch, businesses must offer a high-value “lead magnet”—such as a free guide, discount code, or exclusive tool—in exchange
9 Digital Marketing Mistakes to Avoid
Overview Digital marketing mistakes—such as ignoring mobile optimization, neglecting data analytics, and failing to define a clear target audience—can lead to wasted ad spend and
The Importance of Brand Reputation Management for Businesses
Overview Brand reputation management is critical because it directly influences consumer trust, search engine rankings (E-E-A-T), and overall revenue. In a digital-first market, 85% of
Google Ads Work vs SEO – Which is the Best Strategy for Business Owners?
Overview The best strategy between Google Ads and SEO depends on your timeline and budget: Google Ads is superior for immediate lead generation, product launches,
Google Ads vs Facebook Ads: Which is Best for Your Business?
Overview The primary difference between Google Ads and Facebook Ads is user intent: Google Ads is “demand capture,” targeting users actively searching for a solution,