Vira Marketing Blog

Creating a buyer persona is not about building imaginary characters. It’s about fixing a bigger issue. If your ads are ignored, your emails don’t convert,

Let’s be honest. We’ve all checked a review before buying something, right? Whether it’s a new restaurant, a software tool, or a service we’ve never

Trying to figure out how LinkedIn marketing actually leads to business growth? Most B2B companies are on LinkedIn, but only a few know how to

Mobile optimization is the dealbreaker for your site’s success. We all scroll. A lot. And if your website is clunky on a smartphone, you’re not

Multichannel marketing is how we stop shouting into the void and start getting noticed where it matters. It combines digital marketing, traditional channels, and emerging

What’s the difference between B2B and B2C digital marketing? If you’ve ever asked yourself why your last marketing campaign didn’t land with the people you